Why Facebook Will Never Be Free of Fakes


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“She should lower expectations and declare that there is nothing Facebook can do to exterminate all the pests. With 2.2 billion profiles in more than 100 languages, even a small error rate can wreak havoc. With algorithms amplifying content that generates passionate responses, the crazy conspiratorial stuff will always rocket around Facebook faster and farther than the thoughtful condolence or the cute pictures of golden retrievers. And with that powerful advertising system, Facebook will always be the platform of choice for dishonest or hateful parties.”