What We Learned from Staring at Social Media Data for a Year


#1

“We are the product, hence our data is not ours: Our data is what makes Facebook, Twitter and other social media platforms valuable. Every click and like, even our searches and posts, contribute to a massive corpus of data that is more valuable than any marketing research could ever be. It’s longitudinal data about our behavior and, more importantly, indicators of how we feel about issues, people, and—dare I say it—products. By using social platforms, we opt into giving them power over our data, and they decide how much access we get to it. In many cases that’s very little.”

Fascinating article on how journalists have used mined data to understand both politicians and citizens. Also exposes how much information these platforms have about us citizens.