Social scientists have warned Zuck all along


“Since the earliest days of Facebook, social scientists have sent up warnings saying that the ability to maintain separate “contexts” (where you reveal different aspects of yourself to different people) was key to creating and maintaining meaningful relationships”


the Zuckerberg model of “one identity, one context”

I think it has everything to do with commercial considerations and pretty much nothing to do with Zuckerberg’s moral concerns about “lying”.

One identity to rule them all!


Exactly. Makes it much easier to keep an eye on you if you only have one identity…