I finally found some time to explore this forum and stumbled onto this list of principles that I would like to subscribe to. However from a business perspective there seems to be an omission, i.e. the economic power in the Capitalist part of Surveillance Capitalis, which imho is too strong and closely aligned with basic (natural?) human behaviour to keep it out of the equation.
If one subscribes to the ‘division of labour’ and ‘fair’-trading principles being positive values to embrace the economical power Capitalism almost seems to have monopolised I would suggest that in a ‘Social Capitalist’ setting, that prevents unevenly biased / forced and unilaterally extractive partnerships, they should complete your set of principles to form also a foundation for ethical ‘StayUp’ businesses fuelling the (sustainable ?) growth and evolution of your envisioned environment. Let me know your thoughts ?