Cambridge Analytica Explained: Data and Elections


Expert insight on yesterday’s radar article:

“Profiling feels creepy (and it is), because it allows anybody with access to enough personal data to learn highly intimate details about you, most of which you never decided to disclose in the first place. This is worth repeating: someone can use your data to find out whether you are gay, even though you’ve never shared this information. Now here’s where it gets tricky: this derived information is often uncannily accurate (which makes profiling a privacy nightmare) but by virtue of being predictive, predictions also sometimes get it wrong. Also, a lot of things are inherently subjective. Who defines what is reliable or suspicious in the first place?”