Brave Proposes a Machine Learning Approach for Ad Blocking


AdGraph alleviates the need for manual filter list curation by using machine learning to automatically identify patterns in the page load process to block ads and trackers. AdGraph automatically and effectively blocks ads and trackers with 97.7% accuracy. AdGraph even has better recall than filter lists, as it blocks 16% more ads and trackers with 65% accuracy. The analysis also shows that AdGraph is fairly robust against adversarial obfuscation by publishers and advertisers that bypass filter lists.